Fat Head's Brewery Merch Look-book

In the last few months, I have had the opportunity to work on an ongoing collaborative project with Alex Chesterfield, to create a new line of merchandise for Fat Head's Brewery in Portland, Oregon. Along with using the preexisting branding that the brewery has a rooted identity with, were were tasked with 'reimagining' how the brewery's logo could be tweaked and used in new and exciting ways that both stuck with trends in Portland and created new and unique ways of branding the brewery.